OUR STORY

For Everlasting Moments

Some moments are too precious to fade with time. They deserve to shine forever, to be held close, to be honored with grace and brilliance. At Verlas, we craft more than just diamond jewelry. We create timeless keepsakes that give your most meaningful memories a form that endures.

Our name was drawn from the very word ‘everlasting’, and so was our purpose. Verlas was founded in 2019 in the heart of New York, with an aim to deliver luxury with a conscience; luxury that goes beyond brilliance. Every Verlas jewelry is designed to be as enduring as the love, milestones, and emotions it celebrates. Whether it’s the beginning of forever, a quiet expression of self-love, or a gift that marks a turning point, our jewelry becomes part of the story you will carry for life.

With a commitment to sustainability and precision, Verlas offers fine lab-grown diamond jewelry that is thoughtfully crafted and refined in every detail. The sustainable sparkle shines through in all our jewelry, especially our exclusive designer collections. These are not just ornaments. They are creations driven by conscience that carry sentiment, elegance, and a promise of forever.

Everlasting Craftsmanship

Exceptional jewelry begins with uncompromising quality. At Verlas’ glam labs, every piece is crafted by expert artisans with decades of experience, who work with precision, care, and a pursuit of perfection. Our diamonds are hand-selected and set in solid gold with techniques that ensure lasting brilliance. From structural integrity to surface polish, we inspect every detail to meet the highest standards. Because when your memories are forever, your jewelry should be too.

Everlasting Conscience

Sustainability isn’t an afterthought at Verlas; it is the foundation of everything we do. From using sustainably grown diamonds to ethically sourcing gold, every step of our process is guided by care for the planet and the people on it. Our sustainable & certified practices, followed at every checkpoint of our journey, reflect a conscience that is built to last. Because true beauty should never come at the cost of tomorrow.

Everlasting Designs

We believe in design that doesn’t follow trends—it defines its own legacy. Verlas jewelry is effortlessly modern, yet eternally classic. Whether worn every day or reserved for once-in-a-lifetime occasions, our collections are made to resonate across generations, never losing their relevance or charm.

Everlasting Care

Our relationship doesn’t end at checkout. The Verlas Concierge is here to offer continued support, thoughtful service, and expert guidance, no matter how far along you are in your journey. From the moment you discover your piece to every moment that follows, we’re here to make sure your experience is just as lasting as the jewelry itself.

Everlasting Moments

At its heart, Verlas is a companion to your most intimate memories. Engagements, weddings, anniversaries, milestones, or a moment of personal celebration—our pieces are created to be part of it all. With every glance, every wear, you’re reminded not just of the day it was gifted, but of what it meant.

Designer Quality

Timeless Design

Transparent pricing

Customization

Customer care

We are dedicated to quality and craftsmanship.

Our jewelry begins with the finest recycled gold, which is embellished with sustainable and certified lab grown diamonds ( and ethically sourced diamonds if natural diamond jewelry is what you pick). Our seasoned artisans then work their magic to turn these materials into magnificent handcrafted fine jewelry, one that is made with a whole lot of passion, precision, and love. Their certified quality ensures that these designs last a lifetime.

We believe timeless is always on-trend.

Our design philosophy begins with the classics that have stood the test of time with a modern touch. We want you to cherish your jewelry for a lifetime, not just a season.

We deliver designer-quality at a fraction of the cost.

We are able to bring you the finest quality jewelry for less because we eliminate the mark-ups of designer brands and in-store jewelers. Our transparent pricing shows you how we deliver more for less at any price point.

We let you make your dream jewelry a reality.

Our carefully curated jewelry collections are the starting point. We provide you with endless possibilities to customize our jewelry to your liking. If you still can’t find your perfect piece, we’ll work with you to create it.

We provide a customer experience like no other.

We strive to bring the personal experience of in-store shopping to you. You can try precise replica rings at home before you buy and work directly with a Verlas Concierge to create your perfect design.

The Reviews

Stephen G.

Verified Reviewer

An Unforgettable Anniversary Gift – Exceptional Craftsmanship & Care

I purchased the Verlas Trailing Diamonds Band to celebrate my 23rd wedding anniversary, and I couldn’t be more grateful for the experience. From start to finish, the team went above and beyond to make everything feel incredibly special. The ring itself is stunning—elegant, timeless, and beautifully crafted. But what truly stood out was the care and attention from the Verlas team. Every detail was thoughtfully handled, and their service made the entire experience feel personal and meaningful. Thank you for helping make such an important milestone unforgettable. We’ll cherish this forever.

Hexagon Trailing Band
Nancy

Verified Reviewer

Lovely, Stylish Little Bracelet

I got the 1 Ct. Bracelet as a treat for myself and it is so dainty and stylish! I plan to get a 2 Ct. to stack for my Bday. The style is cute yet classic - but also a bit different! I get a lot of compliments.

La Fleur Encompassing Round Tennis Bracelet
Patricia L.

Verified Reviewer

Incredible experience!

Incredible experience, diamond studs are stunning, excellent quality & impeccable packing and presentation.

Solitaire Studs
Jan K.

Verified Reviewer

Satin finish yellow gold with diamond in the center La Fleur diamond huggie hoops!

These earrings are gorgeous. I am very pleased with them and received expert and very attentive customer service from Customer Care. I am going to order a station 16 inch necklace with the flowers customized to match the earrings( yellow gold with diamond in the center with satin finish petals. I would like to communicate with the Customer care again on this custom necklace.

La Fleur Diamond Huggie Hoops
Lea L.

Verified Reviewer

Stunning Alyssa Flower Ring

The diamonds in this ring are absolutely stunning! They're beautiful and sparkly and radiant. . . I'm beyond pleased and would absolutely purchase from this site again. The shipping time was fantastic as well. It came well before the expected date. The inscription is also beautiful!

Alyssa Radiant Bouquet Ring
Jay L.

Verified Reviewer

Impressive

Beautiful Even better than expected, an impressive diamond necklace. As online shopping can be …. . unsure at times, I now have total confidence in Verlas. So many complements! My wife and I have and will continue to recommend VERLAS to everyone !

Captivating Necklace

The Verlas Studio

Manufacturing Processes

Every stage of the manufacturing process undergoes a thorough inspection to ensure absolute perfection in the final product. We’re audited by Bureau Veritas, and we take care to implement the highest standards of international labor laws in the Verlas Studio.

Certifications & Memberships

Certified & Member of the Responsible Jewelry Council, Certified ISO:9001, 2015 Highest Standards of International Labor Laws,Member of the World Diamond Council

positive luxury

Certified Sustainability We are proud to have earned the Butterfly Mark from Positive Luxury, a leading company that champions sustainable and ethical processes in the luxury industry.

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